In the early 1980s, in response to the success of Wal-Mart, Western Auto Retail converted all of the company-owned stores to what it called "FLAG" stores, which sold exclusively automotive parts and accessories. ( August 2018) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification.
Beneficial retained ownership until 1985, when the company was purchased in a leveraged buyout led by Western Auto management and Wesray Capital Corporation. In 1961, Western Auto was sold to the Beneficial Finance Corporation.
Auto parts comprised a small percentage of the company's sales by the mid-1960s, and had nearly disappeared by the 1970s. By the end of the 1950s Western Auto was similar to a Sears store, equipped with a catalog order center. Firearms were one of many lines added to the store in a product diversification effort. Once valued lower than "name brand" equivalents, store-brand rifles, shotguns, and revolvers have essentially reached price parity with their more universal counterparts. However, metal bluing remained good and nearly all models were provided with iron sights and mounting provisions for scopes. They were the most basic models produced by the various manufacturers, and featured plain birch or walnut stocks. Other than markings, Revelation models were identical to standard production models. Western Auto firearms sold under the "Revelation" brand name, and were generally models from the brands Savage, Marlin Firearms, or Mossberg. Mossberg & Sons, Remington Arms, Savage Arms, Winchester Repeating Arms Company, and High Standard Manufacturing Company. Often called "store brand" firearms, they were produced by reputable name brand manufacturers, such as O.F. Penney, Western Auto's firearms were sold under a proprietary brand. As with other chains at the time, such as Sears, Roebuck and Co., Montgomery Ward, and J.C. Sometime in the 1940s or 1950s, or possibly earlier, Western Auto started selling rifles and shotguns in its catalogues. Please help improve this section by adding citations to reliable sources.
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